Echo is a floral arrangement shop inspired by the Greek myth of Echo, a cursed nymph who can only repeat the end of another person’s sentence. Heartbroken, she wasted away until only her voice remained in a cave. The retail store is designed as a linear experience, where guests encounter floral displays and hints of ancient Greek ruins.
At the heart of the space is the grotto, the final stop in the guest’s journey but also serves as a space for projections visible throughout the whole store, illustrating the story of Echo.